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The Creative Brief:

Concepts

I came up with the idea for GLO when I was out on a run late at night. I was looking at my phone and when I looked back up, I had momentary night blindness, forcing me to stop and readjust my pupils. I remembered my headlamp using a red light to allow me to read a map at night without bothering my eyes, so I set out to see what there was in terms of apps like this out there.

There where definitely a few, so-called Nightvision apps, but all they did was layer an obnoxious green or red lyer over your screen.

Brand Identity

Gummi bears cake chocolate powder. Wafer halvah biscuit cheesecake. Lemon drops topping lemon drops dessert liquorice

U.I. Design

Using a gradient overlay throught the operating system allows for a unique and stylish experience.

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Multiple Gradients and Color schemes

Available for purchase.

Accessories

When a customer orders the party size they are given several options to personalize their own Geo location filter, specific to their party!

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60 sec. Commercial

This Ad positions the GLO app, as stylish and cool, proving that functionality doesn't need to sacrifice style and beauty.

"Easy on the Eyes!"

The tagline emphasizes the functionality of the app on your eyes as well as its ease of use.

Web Design

Filled with cotton-candied gradients, and fun, happy flavors, the website is a playful experience that keeps people engaged.

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Style Guide: Instagram

Filled with cotton-candied gradients, and fun, happy flavors, the website is a playful experience that keeps people engaged.

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Print & Billboards

Filled with cotton-candied gradients, and fun, happy flavors, the website is a playful experience that keeps people engaged.

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My Other Projects

Impressed yet? There is plenty more to see!

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copyright © 2016 Thomas Podell
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Thomas Podell

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