Tsay Athletics

Tsay Athletics is a socially conscious, fitness lifestyle brand, commited to providing glasses and oral care, to local children in need.

The Problem:

Knowing how competitive and saturated the t-shirt market is, Tsay contacted me to help navigate and find a clear direction. Unfortunately, motivational t-shirts are overused and outdated, and the fitness industry is growing increasingly immune to it. So, how do I make them relevant?

The Creative Solution:

First thing, we reached out to local fitness and yoga studios that were involved in the community, found athletes to profile as Brand Ambassadors, and had a photoshoot, to showcase the fitness lifestyle of these socially conscious athletes. Once the foundation was set, I designed a website to showcase the product, but focused on highlighting the athletes, their workouts, and their philanthropy. From there, we utilized the power of social media to share the brand's mission through its Ambassadors.

• Socially Conscious - Fitness Philanthropy